Wayfinding

June 24 2015
Wayfinding

Traveling along the flag lined road, you are approaching an unfamiliar intersection at 30, 35, 40 miles per hour.  Waze is telling you to get ready to turn…but where?  Which lane should you be in? Will there be kids crossing the road?  What cute little downtown are you approaching? All of this information, is not at your fingertips, but it is all in front of your eyes.  Your brain, seeing these familiar lane markings, MUTCD signs, wayfinding markers, quickly processes this information and and keeps you moving at your target speed.  How does a designer like Stonefield know where and when to put down lane markings and signs?  Years of experience and handy manuals like the MUTCD.  Uniformity breeds safety.